Standard Operating Procedure (SOP) for Podcast Production

1. Guest Identification and Outreach

1.1 Finding Guests

• Tap into B corp networks and Super Morpheus.
• Utilize personal networks and startup founders from companies previously funded.
• Apply a $1 million revenue filter to ensure guests have real-world market validation.

1.2 Purpose of the Podcast

• Raise awareness that profit and purpose can coexist in business.
• Highlight real-world examples of founders who have successfully combined these aspects.
• Address the common misconception that businesses are either for-profit or NGO-driven, emphasizing the middle ground.

1.3 Reaching Out to Guests

• Contact only the founders, as they have deep insights into their businesses.
• Pitch the podcast as an opportunity to showcase their journey and inspire others.
• Emphasize key discussion points, including:
  • Their critical insight behind starting the business.
  • How they acquired their first set of customers.
  • Fundraising strategies.
  • Team-building insights.
  • Challenges and growth experiences.

2. Scheduling and Interview Process

2.1 Scheduling

• Book a 1-hour and 15-minute session with the founder.
• Use Google Meet for the interview.