Foreword - this came from a conversation between Shyamal and Krishan on June 24, 2025.

Hi team, sharing some best practices wrt Linkedin as a platform for posting and generating leads:

Company Pages Have Limited Reach Company posts often underperform on LinkedIn. Personal profiles, especially those of mentors, offer far better visibility and engagement.

Leverage Mentors Like Varun for Posting Posts should ideally come from mentors such as Varun or others associated with the initiative. This adds authenticity and amplifies reach.

Content Guidelines for Mentor Posts

1. If a mentor is short on time, even a simple announcer post is helpful.
2. The first two lines of each post are critical—most users scroll LinkedIn on mobile, and only the opening lines are immediately visible before “See more.”
3. Aim for 2–3 posts per mentor per week in the run-up to the event.
4. Infographics can be reused across posts, but a variety of designs is preferable.
5. Avoid overly promotional content. Focus on storytelling—share challenges, insights, and solutions. Deliver value.
6. Avoid posting on weekends, generally low traction - try to post around the 10 to 11 am slot on Monday to Friday.

Consistency > One-off Posts One-time posts rarely lead to meaningful leads. People convert into clients or participants after seeing consistent, valuable content over several weeks.

Mentor Engagement Is Key Mentors should actively comment on, share, and tag each other’s posts. This amplifies the algorithmic reach.

Campaign Reach Logic Assume each mentor has ~15,000 connections. With 4 mentors posting regularly, the potential campaign reach is 60,000+.

A single post typically sees 1,000–2,000 impressions, but sustained posting across 4–5 weeks significantly increases the cumulative exposure and lead generation potential.